The seventh meeting of the Expo 2027 Belgrade Executive Committee was held to review the progress of plans and approved actions for the effective participation of the Islamic Republic of Iran in this international event. During the session, the formal contract for Iran’s participation in the Belgrade World Expo was announced, and the actions taken to implement the committee’s resolutions were examined, including budget preparation and the public call for selecting the organizer of the content design competition and the design of Iran’s pavilion. Emphasis was placed on the necessity of creating opportunities for “national brands” to benefit from sponsorship capacities associated with Iran’s presence at the Belgrade World Expo​