During the session, both parties exchanged views on exhibition-related issues facing exhibition centers and emphasized the necessity of adopting technological approaches in these centers, as well as enhancing both the quantity and quality of services provided to exhibitors and visitors.

Held as part of the ongoing interactions and joint cooperation between the Tehran and Mashhad exhibition centers, this meeting was regarded as an effective step toward synergizing capacities and strengthening the position of Iran’s international exhibitions in both domestic and international arenas.