Seyyed Hossein Mir Zafar Juyan, CEO of the Cooperative Company of Employees of Tehran International Exhibition, announced the holding of the 31st International Exhibition of Chandeliers, Lighting and Decorative Lamps from 1 to 4 Aban at the permanent venue of Tehran International Exhibitions, and said: Exhibitions are the main arm of marketing and trade development in the country and play an important role in boosting production and introducing Iranian brands.

Seyyed Hossein Mir Zafar Juyan, in an interview with the Economics and Exhibition reporter, stated: "In the first half of the year, in coordination with the Exhibition Deputy of the Iran International Exhibitions Company, the organization of the 31st International Exhibition of Chandeliers and Lighting and Decorative Lamps was entrusted to the Cooperative Company of Exhibition Employees. This exhibition will be held from the 1st to the 4th of Aban in halls No. 6 and 7."

He added: "In interaction with the CEO and the Board of Directors of the Exhibitions Company, and in order to help the producers of this guild, a 15 percent discount was considered for participants so that greater motivation for attending the exhibition would be created and a fresh color and atmosphere would be given to this event."

The CEO of the Cooperative Company of Employees of Tehran International Exhibition continued, referring to the limitations on attracting foreign companies, and said: "Due to sanctions conditions, the presence of some countries was not realized in this edition, but with the cooperation of the Trade Development Organization of Iran, foreign delegations have been invited, and we tried to have credible domestic producers and brands present strongly in the exhibition and turn this event into an opportunity to display domestic capability."

Mir Zafar Juyan, stating that side programs have also been arranged alongside the exhibition section, explained: "Training workshops, specialized meetings, and visits by responsible officials to different sections of the exhibition are on the agenda so that direct communication between officials and producers is established and the problems and concerns of production are reduced."

He continued: "Exhibitions are in fact considered the main arm in the field of marketing, export development, and introduction of new products. Although sanctions have made the export process difficult, the active presence of companies in exhibitions shows the dynamism of the domestic market and provides an opportunity to present innovations and creativity."

The CEO of the Cooperative Company of Employees of the International Exhibition emphasized: "By offering discounts and targeted support, we tried to show that this industry is still dynamic and alive. These measures can lay the foundation for the development of domestic trade and serve as an introduction to the expansion of exports. I am confident that in this edition, producers present at the exhibition will conclude good contracts."

In another part of his remarks, Mir Zafar Juyan referred to the diverse activities of the Cooperative Company and said: "The Cooperative Company of Exhibition Employees, as an auxiliary arm of the Exhibitions Company, is active in various sectors, including hall services, the sports complex, the restaurant, concerts, registration, and other exhibition services. We are also members of the Association of Exhibition Organizers and the Tehran Booth Builders Association, and by using the capacity of our shareholders, we provide diverse services to participants and visitors."

Regarding the achievements of his management period, he added: "Since the beginning of my activity, we registered the Cooperative Company in the database of exhibition organizers of the Trade Development Organization and succeeded in obtaining the official license to hold exhibitions. We also obtained membership in the Association of Organizers and the Association of Booth Builders and expanded the scope of the cooperative's activities."

Mir Zafar Juyan said: "In this period, we made investments in the company's sports complex so that better services could be provided, and we also became active in the field of holding exhibitions. We held the Pizza Festival for the first time, and after that we also planned and executed the Chandelier Exhibition and several other events in order to gain the satisfaction of shareholders and activists in this field."